Analisis Pengukuran Kinerja Untuk Mengevaluasi Perencanaan Strategis Dengan Menggunakan Balance Scorecard

Facing today's increasingly complex business environment, requires performance measurement that can accurately and thoroughly evaluate the of a company. In this case, balanced scorecard method is used. The purpose using to strategic plan at PT. Jamsostek (Persero) Pematangsiantar Branch. data analysis used descriptive qualitative quantitative analyze financial aspects roi, liquidity ratios, profit margins, operating ratios. From another perspective, are results customer acquisition, retention, company on profitability, interviews with customers employees Based study, it was concluded effect measured Branch overall quite good. But from point view, for example, level ROI margins has more narrow which attention when planning next strategy further improvement. application be considered evaluating plans, because perspective interpret impact changing trends company's vision, mission goals in future environment